Bonus Engine — Segmented Promos That Respect the Math
Deposit bonuses, free bets, cashback, missions — fully rule-driven with clear taxonomies. Mathematical precision meets marketing flexibility for sustainable growth.
Campaign Performance
Comprehensive Bonus Types
Full spectrum of promotional tools with flexible rules and clear mathematical foundations.
Deposit Match
Classic percentage matching with configurable caps, wagering requirements, and expiration rules.
- 50%, 100%, 200% match options
- Maximum bonus amount limits
- Configurable wagering multipliers
Free Spins & Bets
Risk-free play opportunities with defined game restrictions and win conversion rules.
- Game-specific free spins
- Sports free bet tokens
- Win cap and conversion rates
Cashback
Loss recovery programs with percentage-based returns and eligibility criteria.
- Daily, weekly, monthly cycles
- Tiered cashback percentages
- Minimum loss thresholds
Missions & Quests
Gamified challenges with progression tracking and milestone rewards.
- Multi-step challenge chains
- Progress tracking systems
- Milestone reward structures
Mystery Drops
Surprise bonus mechanics with weighted probability distributions and engagement triggers.
- Weighted probability tables
- Activity-based triggers
- Surprise engagement mechanics
Loyalty Programs
Points-based systems with tier progression and exclusive benefits for VIP players.
- Points accumulation systems
- Tier-based benefits
- VIP exclusive rewards
Advanced Player Segmentation
Sophisticated targeting based on behavior, demographics, and lifecycle stage.
Segmentation Criteria
- Activity Cohorts — Segment by deposit frequency, game preferences, and session patterns
- Geographic Targeting — Region-specific campaigns with cultural and regulatory considerations
- Device & Platform — Mobile, desktop, and app-specific promotional strategies
- Lifecycle Stage — New player onboarding, reactivation, and VIP retention programs
Campaign Scheduler
A/B Testing & Optimization
Test Design
- Split testing frameworks
- Statistical significance tracking
- Multi-variant comparison
Performance Metrics
- Conversion rate analysis
- Lifetime value impact
- Engagement duration tracking
Automated Optimization
- Winner promotion algorithms
- Budget reallocation
- Performance-based scaling
Risk Alignment & Abuse Prevention
Integrated fraud prevention with intelligent bonus abuse detection and mitigation.
Abuse Detection Patterns
Multi-Account Detection
Cross-reference device fingerprints and behavioral patterns to identify linked accounts
Bonus Hunting Signals
Identify systematic bonus exploitation through wagering patterns and timing analysis
Velocity Monitoring
Track claim frequency and amounts to detect automated or coordinated abuse attempts
Prevention Strategies
Automated Controls
- Device-based bonus limits
- Geographic restriction enforcement
- Timing-based claim controls
- Wagering pattern analysis
Integration Benefits
- Real-time risk scoring from Risk & Anti-Fraud
- Shared blacklist management
- Cross-product pattern detection
- Unified case management workflows
Performance Analytics & Reporting
Comprehensive insights into campaign performance and player behavior patterns.
Key Performance Metrics
- Uplift Analysis — Measure retention and engagement improvements across different campaigns
- Breakage Analytics — Track bonus forfeiture rates and identify optimization opportunities
- Cohort Retention — Long-term player value tracking by bonus participation
- Revenue Attribution — Direct and indirect revenue impact measurement
Campaign Dashboard
Export & Integration
Data Exports
- CSV/Excel campaign reports
- Player-level bonus history
- Financial reconciliation data
BI Integration
- Real-time data streaming
- API endpoints for analytics
- Custom dashboard creation
Regulatory Reporting
- Promotional spending reports
- Player protection compliance
- Audit trail documentation
Technical Integration
Flexible APIs for bonus award, tracking, and eligibility management.
Bonus Management APIs
Core Endpoints
Eligibility Engine
- Real-time eligibility checking
- Rule engine for complex conditions
- Segmentation-based targeting
- Frequency and cooldown controls
Configuration & Rules
Rule Examples
min_deposit: 25.00 — Minimum deposit amountwagering_multiplier: 35 — Wagering requirementgame_contribution: {slots: 100%, table: 20%} — Game weightsmax_bet: 5.00 — Maximum bet with bonusAward Calls
- Idempotent bonus awarding
- Automatic wagering tracking
- Progress notification webhooks
- Completion and forfeiture events
Sample Bonus Award
{
"offer_id": "welcome_bonus_100",
"player_id": "player_123456",
"bonus_amount": 100.00,
"currency": "EUR",
"type": "deposit_match",
"rules": {
"wagering_requirement": 35,
"max_bet": 5.00,
"expiry_hours": 168,
"eligible_games": ["slots", "live_casino"],
"game_contributions": {
"slots": 1.0,
"table_games": 0.2,
"live_casino": 0.5
}
},
"awarded_at": "2024-01-15T10:00:00Z",
"expires_at": "2024-01-22T10:00:00Z"
}
Governance & Audit Controls
Enterprise-grade approval workflows and complete audit trail for regulatory compliance.
Approval Workflows
- Multi-level campaign approval
- Budget authorization chains
- Legal and compliance review
- Emergency stop controls
Audit Trail
- Complete configuration history
- User action logging
- Change approval documentation
- Bonus award transaction logs
Rollback & Recovery
- Campaign deactivation controls
- Bonus clawback capabilities
- Error correction workflows
- Financial reconciliation tools
Performance Expectations
Conservative targets based on mid-tier operator implementations with proper controls.
Bonus Lifecycle Flow
From segmentation to award through wagering completion and performance analysis.
Frequently Asked Questions
Common questions about our bonus engine and promotional management platform.
How do wagering contributions work across different game types?
Wagering contributions are configurable per game category. Typically slots contribute 100%, table games 10-20%, and live casino 50%. These percentages can be adjusted based on your business requirements and regulatory guidelines.
Can the platform handle multi-currency bonuses and conversions?
Yes, the platform supports multi-currency operations with real-time conversion rates. Bonus amounts, wagering requirements, and caps can be set in different currencies with automatic conversion based on current exchange rates.
How are responsible gaming controls integrated into bonus campaigns?
Responsible gaming controls include deposit limit integration, loss limit checking, and self-exclusion synchronization. Players approaching limits receive warnings, and bonuses can be automatically restricted based on responsible gaming settings.
What testing capabilities are available before launching campaigns?
The platform includes sandbox testing environments, A/B testing frameworks, and gradual rollout capabilities. You can test campaigns with limited user groups before full deployment to validate performance and identify issues.
Are there limits on bonus amounts or frequency to prevent abuse?
Yes, configurable limits include maximum bonus amounts per period, frequency caps, and device-based restrictions. Integration with our risk platform provides additional abuse detection and prevention capabilities.
Launch Smarter Bonus Campaigns
Increase player retention with mathematically sound bonus programs. Full campaign management, fraud prevention, and performance analytics included.